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Apsona: Driven by
Passionate Salesforce Experts

Discover the unique stories and exceptional skills of our dedicated team.

A Message From
Sadna Dutt, CEO of Apsona

Our Story

“Apsona was founded on a simple idea: make Salesforce easier to use.

M.A. Sridhar and I set out to solve real, everyday challenges – complex reporting, inefficient data processes, and the friction of working across disconnected tools. From the beginning, our focus was clear: build solutions that are simple, effective, and reliable.

Over time, those solutions became a series of focused products, each designed to solve a specific problem. But our customers showed us something important.

Their challenges weren’t isolated. Data management, reporting, document generation, and operational workflows are deeply connected and solving them individually only goes so far.

That insight is shaping the next chapter at Apsona.

Last year, we brought all of our products together in a unified solution – Apsona for Salesforce turns messy Salesforce data into clean, actionable insights and gives teams the tools to act on them in real time.

Instead of solving one problem at a time, Apsona is evolving to support how work actually happens in Salesforce: across data, processes, and teams.

This evolution is grounded in what has always mattered most to us…our customers. Leading companies, nonprofits and higher education institutions continue to shape how Apsona develops, pushing us to think bigger about what’s possible.

The loss of M.A. Sridhar in 2021 was a profound moment for our company. It strengthened our commitment to the vision we built together: creating solutions that not only solve problems, but empower people to do their best work.

As we look ahead, our focus remains the same: simplicity, continuous improvement, and delivering meaningful value to the Salesforce community we are proud to serve. Apsona’s journey has always been shaped by those we serve – and that will never change.

I’m excited for what we are building next, and grateful to have you as part of that journey.”

Introducing the People Powering Apsona

Justin Barss

President

Vijitha Sridhar

Chief Technology Officer

Chad Harris

Support Technical Lead

Rob O’Brien

Sales Lead

Barbara Barss

Customer Success Manager (Purchase and Renewals)

Justin Barss

President

Akhil Sikri

CTO

Barbara Barss

Customer Success Manager
(Purchase and Renewals)

Seth Dieter

Senior Partner Sales Manager,
Enterprise Sales

Laurie Gardner

Solution Engineer

Transforming Salesforce Data, Empowering Strategic Decisions

Ready to turn your Salesforce data into your greatest asset? With Apsona’s suite of solutions, strategic, data-driven decisions are just a step away. Get in touch today!
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Who I Am

Justin Barss, President at Apsona, driven by a passion for maximizing Salesforce’s potential and fostering a vibrant community.
Began in 2010, leading to a deep dive into the Salesforce ecosystem. My path has been marked by continuous learning and embracing every opportunity to innovate within Salesforce.
Before my Salesforce journey, I embarked on several entrepreneurial endeavors, founding and leading various organizations. This phase of my career was marked by innovation, leadership, and a keen sense for business opportunities, laying a strong foundation for my future endeavors in the tech world.
Apsona isn’t just a tool; it’s a multiplier of skills and expertise. It empowers architects to visualize and report on complex data models and enables admins to excel in data management. What truly sets Apsona apart for me is its ability to transform individual capabilities into collective achievements. Plus, the people – our customers, partners, and team – are the heart of the Salesforce community, making it an incredibly rewarding place to be.
Specializing in enhancing Salesforce capabilities, particularly in data cleanup, filtering, and deduplication. I take pride in helping users optimize their Salesforce experience, ensuring efficiency and precision in their operations.
Joining a consulting team and contributing to real-time Salesforce solutions. These experiences have been pivotal in my professional growth, shaping my approach to problem-solving and customer service.
A dedicated mentor and advocate for the Salesforce community. My commitment extends beyond technical expertise to nurturing and supporting our users, partners, and the Apsona team.
Feel free to reach out and connect with me on LinkedIn.

Who I Am

Vijitha Sridhar, Chief Technology Officer at Apsona. A Bay Area native with a lifelong passion for coding and technology.
My journey in tech began early and led me to UC Berkeley, where I studied Computer Science. After years as a software engineer, I found my place at Apsona, where I continue to grow and innovate every day.
Apsona is more than just a workplace for me; it’s a dynamic environment where I can engage in diverse projects. The opportunity to wear many hats in a small startup is exhilarating. What I cherish most is our team’s supportive and proactive nature, and interacting with customers who share their love and appreciation for our products.
As CTO, I’m deeply involved in the development and enhancement of Apsona’s products. I take pride in working on solutions that are not only innovative but also genuinely useful and appreciated by our users.
When I’m not coding or leading tech initiatives, I enjoy working out, tending to my garden, and dancing. These activities provide a perfect balance to my professional life.
Feel free to reach out and connect with me on LinkedIn.

Who I Am

Akhil Sikri is a highly accomplished individual, holding a B.Tech (CSE) degree from IIT Delhi, which he completed in 2010. His academic achievements include being ranked among the top 100 in both JEE and AIEEE, as well as securing the top position in DCE (All India Rank – 1) in 2006.
In 2013, Akhil Sikri along with his elder brother founded AugBrain, an ed-tech startup focused on K5-K10 students and teachers. However, later on, they made a strategic decision to pivot their business and establish Zolo, an exceptional platform for managed coliving stays. With an impressive funding of $100 million, Zolo has emerged as the leading player in the coliving industry, catering to both professionals and students.
At present, Akhil is leading India operations of a B2B SaaS company along with product & engineering as CTO at Apsona.
Akhil Sikri had a great experience of evaluating Salesforce for his previous company (Zolo) where he got introduced to the whole platform & the potential of Salesforce. He planned & set up the strategic path of migration of their internal operations (support, sales, customer relations, etc.) to the Salesforce platform. Later, he decided to join Apsona to build solutions in the Salesforce ecosystem.
Akhil Sikri believes that the company is all about PPT (People, processes & Technology) and Apsona is a unique business having the best of all three.
We have a team that’s not just skilled, but deeply thoughtful, curious, and kind. Everyone—from support to engineering to product—shows up with a sense of ownership and a willingness to solve real problems for our users. We strike a beautiful balance between agility and structure. We constantly evolve our ways of working—whether it’s how we prioritize features, support customers, or ship improvements—to stay efficient and user-focused. At the heart of it, Apsona builds tech that makes people’s lives easier. We’re solving tough problems inside the Salesforce ecosystem with elegant, lightweight tools that deliver real impact. Whether it’s document automation, reporting, or AI-powered enhancements, our solutions are practical, intuitive, and scalable.
This blend—the right people, smart processes, and meaningful technology—makes Apsona not just a great place to work, but a great place to grow.
Akhil Sikri has a strong experience in building & managing large teams to address big technical challenges.
  • He has built scalable B2B & B2C tech platforms while working across the full product lifecycle—from concept to execution.
  • Being co-founder of Zolo, one of India’s largest co-living startups, he has deep understanding of startup growth, from zero to scale & navigating fundraising, scaling operations, and team building.
  • He has a good experience with late-stage scale-ups & driving revenue growth through product-market fit.
  • He has experience of transitioning between operating roles and strategic advisory roles & aligning product vision with business outcomes and long-term differentiation.
Akhil Sikri enjoys reading books on mythology, philosophy & business leadership. He loves to play racket ball games – Badminton, Table Tennis, etc. for fun. He loves to watch Cricket (India’s most popular sport) & hang around with friends on weekends.

Who I Am

Rob O’Brien, Sales Lead at Apsona. A 2X Certified Salesforce Administrator with a deep passion for the Salesforce platform and community.
With over 7 years of experience on the Salesforce Platform, I’ve honed my skills and knowledge, particularly as a Managed Services Consultant. My journey with Apsona began when I used it to enhance efficiencies for various customers, leading to a deep appreciation for its capabilities.
My love for Apsona was so strong that when the opportunity arose to join the team, I didn’t hesitate. It’s been an exciting journey being part of a team that’s as passionate about Salesforce as I am.
I’m actively involved in the Salesforce ecosystem, serving as a co-leader for the Chicago Nonprofit User Group, Chicago Salesforce Saturday and serving on the Executive Committee of Nonprofit Dreamin’. These roles allow me to contribute to and learn from the vibrant Salesforce community.
In my free time, I volunteer to help others with resume reviews and LinkedIn profile enhancements, drawing from my past experience as an HR recruiter. I live in a Chicago suburb with my husband Kevin, our two college-aged daughters, Clare and Maddie, and our beloved cats, Chyna Bell and Meilani.
Feel free to reach out and connect with me on LinkedIn, Twitter or Threads.

Who I Am

Barbara Barss, Customer Success Manager at Apsona, dedicated to ensuring our customers thrive. With a background in biology and early childhood education, my journey has taken me from directing a non-profit and working in water quality to embracing the world of Salesforce with Apsona.
My adventure with Salesforce began three years ago, and it was Apsona that transformed my experience. Initially drawn to its user-friendly interface, I quickly appreciated how it simplified navigating Salesforce’s data hierarchy. The drill-up and drill-down feature became my favorite, allowing me to access the information I needed with ease and efficiency.
After spending several rewarding years at home raising our four wonderful children, I re-entered the professional world, bringing my diverse background into the Salesforce ecosystem. Joining Apsona in 2022 was a pivotal moment, starting in support and evolving into a role as Customer Success Manager, where I now have the joy of helping our customers maximize their Salesforce potential every day.
Apsona is more than just a tool for me; it’s a gateway to making Salesforce accessible and manageable. It’s a product that not only enhances my work but also aligns with my passion for education and support. Being able to serve our customers and see them succeed with Apsona is incredibly fulfilling.
Feel free to reach out and connect with me on LinkedIn.

Who I Am

Seth Dieter brings over 20 years of experience as a Partner and Sales Leader in the nonprofit and education technology sectors. He currently serves as a key team member at Apsona, leveraging his extensive expertise to drive success for clients and partners.
Before joining Apsona, Seth worked as a Partner Sales Manager at Salesforce, where he honed his skills in the Salesforce ecosystem. His journey also includes contributions at industry leaders like Blackbaud, AccuData Integrated Marketing, Unit4, and AvidXchange, all of which have solidified his reputation as a trusted expert in the nonprofit and education spaces.
Seth values Apsona’s commitment to empowering Salesforce users with innovative data management solutions. He appreciates how the suite of tools simplifies and enhances productivity for organizations, particularly in the nonprofit and education sectors where efficiency is crucial.
With a Bachelor’s degree in Business Communications from Elon University, Seth excels in building strong relationships, partner management, and aligning technology solutions with the unique needs of organizations. His career reflects a deep understanding of data, marketing, and operations in the technology-driven nonprofit and education sectors.
Seth resides in Charleston, SC, with his wife Whitney and their three sons. Outside of work, he dedicates his time to mentoring and coaching youth basketball and baseball. He also enjoys family adventures on the beaches of South Carolina, Cape Cod, and in the mountains of North Carolina.
Feel free to reach out and connect with Seth on LinkedIn.

Who She Is

Laurie Gardner was tossed into the deep end of the Salesforce pool when the organization where she worked decided to upgrade its old system and migrate to Salesforce.
As a new Salesforce admin, Laurie experienced frustration with the limitations of the native reporting tools and list views. Her discovery of Apsona transformed her workflow, quickly making it her “go-to” application for just about everything.
With a career that has always involved some aspect of code-writing, Laurie has a deep appreciation for Apsona’s calculated fields and its ability to incorporate JavaScript.
Laurie’s professional background includes a strong focus on code-writing, which complements Apsona’s advanced functionality perfectly.
When Laurie isn’t geeking out over code, she’s often outdoors running trails or climbing mountains.
Feel free to reach out and connect with Laurie on LinkedIn.